
One of the sweetest, most colorful, and most character-filled book series of our childhood years, Mr. Men Little Miss, is turning 55! Centered around the birthday of Mr. Tickle—the very first book in the series’ history, published on August 10, 1971—this special celebration is taking place throughout the month of August at Battersea Power Station, one of London’s most iconic landmarks.
Brought to life in collaboration with Sanrio, this joyful event series invites both children and nostalgia lovers who are still young at heart to a free adventure packed with surprises until August 30, 2026.
Spanning the massive and grand architecture of Battersea Power Station, the celebrations feature delightful activities designed for visitors of all ages:
Interactive Birthday Map (Character Trail): You grab a special “Mr. Tickle’s Birthday Treasure Trail” map right away to find the colorful characters hidden inside the building. As you follow the clues and discover the characters, you also unlock free downloadable gifts and surprises.
Workshops and Meet & Greet with Mr. Tickle: Interactive arts, crafts, and design workshops are being organized as part of the month-long celebration. What’s more, the character Mr. Tickle himself, famous for his extra-long arms, is making personal appearances at the venue to take photos with little ones and visitors.
Special In-Store Events: Pop-up activations celebrating the 55th anniversary, limited-edition themed merchandise, and cheerful surprises await visitors across many shops and restaurants within Battersea Power Station.
This free and fun month-long celebration brings a splash of colorful joy to London this August. Stopping by the riverbank on a sunny day to step into this nostalgic world makes for a quite simply fantastic weekend plan!