Taylor Swift fans can now enjoy her music non-stop with the launch of her dedicated radio station, available 24/7 in the US.
As excitement builds for the release of her 12th studio album, The Life Of A Showgirl, set to debut on October 3, SiriusXM has introduced “Taylor’s Channel 13.” This new channel will feature a continuous playlist drawn from Swift’s extensive back catalogue over the next few weeks.
The station kicked off on September 20 and aims to highlight every phase of Swift’s musical journey. It will remain available until October 19, at which point it will play her new album in its entirety every two hours.
SiriusXM President and Chief Content Officer Scott Greenstein expressed enthusiasm for the station, stating, “Taylor Swift continues to dominate the music industry and pop culture. Her chart-topping, award-winning songs resonate across generations, and we’re excited to offer a platform for fans to celebrate her artistry and her upcoming album through Taylor’s Channel 13.”
The channel can currently be accessed via the SiriusXM app here.
The Life Of A Showgirl will follow 2024’s The Tortured Poets Department, and Swift has teased various physical editions of her album that have already set Spotify records prior to release. She has also revealed exciting visuals accompanying the album and announced a special cinema event titled Taylor Swift: The Official Release Party Of A Showgirl, which will run for 89 minutes.
The album is co-produced by Max Martin, Shellback, and Swift herself, featuring a collaboration with Sabrina Carpenter on the title track. Swift describes the project as “the record I’ve wanted to make for a long time,” offering insight into her life during the monumental Eras Tour.
On the day of the album’s release, Swift is set to appear on The Graham Norton Show, and around 500 Target locations will open at midnight on October 3 to kick off sales of The Life Of A Showgirl.
