Yungblud has exciting news—he’s set to open his very own venue in central London, aptly named ‘Beautifully Romanticised Accidentally Traumatised’.
Just last month, it was announced that the artist would be launching this venue at 20 Denmark Street in Soho, an area renowned for its historic music shops and vibrant cultural scene.
Now, Yungblud has shared that the grand opening will take place on August 7, promising “the biggest party I’ve ever hosted” and inviting everyone to come celebrate. Fans interested in attending the limited-capacity event can register here.
He describes the venue as “my first ever store and fan club,” explaining in a post on X: “This building is a physical space where you can truly belong. Here, we’ve created a place to be yourself, where you can find like-minded individuals. Whether you want to shop for our clothes, enjoy a coffee, grab a beer, watch live music, take an art class, or just play pool, you’re welcome—all we ask is that you spread the love.”
In his words: “I’m incredibly excited to announce the opening of my first store and fan club. Welcome to ‘Beautifully Romanticised Accidentally Traumatised’ at 20 Denmark Street in the heart of London. We’ll open on August 7, and you’re all invited. It’s going to be the biggest party ever…”
Yungblud emphasized the significance of Denmark Street, stating, “This street has been pivotal for British music since the 1950s. It has always been my dream to have a building here, and YOU made that dream come true. I’m running this place with my best friends, so please come out and support us to keep this heart beating.”
He expressed his desire to create a space for real connections in today’s digital world, mentioning plans for a leopard pool table downstairs. “My ultimate dream is to have clubs worldwide where my fan base can gather, open every day of the week,” he added. “London is just the beginning.”
Additionally, Yungblud has ambitions to build a $100 million business empire, which aligns with his launch of the community-focused festival, BludFest, last summer at Milton Keynes Bowl, featuring performances from himself, Lil Yachty, and others.
As he continues to make waves in the music scene, he’s also been involved in events like the farewell gig for Black Sabbath, where he led a supergroup for a cover of their song ‘Changes’, which he vows to perform “every night for the rest of my life” in tribute to the late Ozzy Osbourne.
Fans can look forward to the documentary Are You Ready, Boy?, showcasing Yungblud’s journey and upcoming album Idols, set for release later this month.
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