Berlin’s iconic venue Roter Salon is preparing to host a provocative performance that will shake our perceptions to the core. Serbian-American artist Igor Simic invites us all, on Thursday evening, 2 April 2026, right into the heart of that vast and devouring digital ocean with this provocative proposition: “Everything is content.”
300 slides, 10 music tracks, and 1 good idea… That’s all we need.
Mickey Mouse and Elon Musk on the Same Stage
In the world of Simic, who studied film and philosophy at Columbia University, there is no hierarchy. When you fix your eyes on the screen, you see Mickey Mouse coexisting peacefully on the same digital plane with Joan of Arc, Donald Trump with legendary art critic John Berger, and Samuel Beckett with Elon Musk — without disturbing each other in the slightest.
Confronting the famous prophecy of “the death of cinema” declared by legends like Jean-Luc Godard, the artist refuses to surrender to the nostalgia of an irretrievable past. Instead, he dissects the present moment, the platformed life we live in, and that endless flow of content.
The Depth of the Surface: Navigating Through Slides
Simic does not deny the “flatness” and shallowness of our digital existence; on the contrary, he uses this surface — that limited space of 300 slides — as his own canvas. A music track, a film, a photograph, a book, or a video game… Surfing masterfully between media formats, the artist takes this uneven and chaotic pile of content raining down on us and, by simply pointing at it with his finger, directly transforms it into “art.”
Curator and writer Greg De Cuir Jr. summarises the power of this transformation with these striking words:
“Simic is the kind of artist who can cast a critical eye into the depths of value hierarchies and intervene in the cultural matrix of both past and present. These are the methods that sustain his work and crystallise his vision. And just like a young Joan of Arc, or perhaps even a young Disney, he is really only just getting started.”
